St Kilda Festival
Australia’s largest free festival, the St Kilda Festival found the perfect public relations partner in Wrights, the big events specialist.
Pre-publicity for this seaside celebration of music, arts and culture generated record media coverage to help attract more than 400,000 people to the event.
By packaging engaging stories and photo opportunities, Wrights demanded media attention from outside the realm of music, arts and culture titles to reach audiences beyond the typical festival fan.
Throughout the nine days of the St Kilda Festival, Wrights managed media attendance on site, coordinating journalists, photographers and film crews and providing strategic counsel for crisis communications.