Wrights worked with Hungry Jack’s and Make-A-Wish Australia to raise awareness for the 2022 Hungry Jack’s Wishmaker campaign which raised a whopping $1.52 million to help support Make-A-Wish Australia in granting wishes to critically ill kids.
Over a four-week period in March and April, the Hungry Jack’s community smashed last year’s total and set the scene for even more wishes to be granted.
Wrights secured media hits reaching a potential audience of more than 14 million potential donors.
The most notable pieces of coverage included features in The Sydney Morning Herald on fundraising differently and long-time volunteer Robyn Moore’s feature in Woman’s Day magazine.
Wrights reached out to influencers and secured a number of influencers to post pro-bono on socials with a potential audience reach of over 165,000.
The ongoing impacts of COVID-19 forced Make-A-Wish to think differently and pivot away from traditional fundraising models.
The Wishmaker campaign is an exceptional and innovative collaboration with Hungry Jack’s, and a unique experience for everyone involved.
This year’s Wishmaker donation are going towards supporting the travel and experience wish program.