Five things I’ve learnt after five years at Wrights

Five things I’ve learnt after five years at Wrights

by | Aug 11, 2019

– Erin Mitchell (originally posted Sep 27 2018) I recently celebrated an exciting career milestone – five years of working at Wrights. My work anniversary has given me an opportunity to reflect on my time at Wrights; my achievements, experiences, and the...
Public Relations as Corporate Conscience

Public Relations as Corporate Conscience

by | Aug 11, 2019

When Wrights was established some 30 years ago, it was understood that although the consultancy was a small business it would approach challenges with a sound, big business mentality. The guiding reference work at the time was Michael Gerber’s E-Myth (subsequently...
Gain Credibility by Listening

Gain Credibility by Listening

by | Aug 11, 2019

Who was it that thought of giving a card to someone you love on February 14? How did champagne become the victory drink of most sporting events? When did BHP become the big Australian and who first said Have It Your Way? They weren’t all the same person, but they were...
‘Escape the Gaol’ at the Old Melbourne Gaol

‘Escape the Gaol’ at the Old Melbourne Gaol

by | Apr 11, 2018

Wrights was tasked with helping the National Trust of Australia (Victoria) increase visitation to the Old Melbourne Gaol during the busy December/January school holiday period. Targeted towards children and their families, ‘Escape the Gaol’ was introduced exclusively...
Are you an influencer because you say you are?

Are you an influencer because you say you are?

by | Jan 9, 2018

Social media remains all the rage with communicators at the moment. It is effective in some cases, no doubt, but how effective is the question. Advertising great, David Ogilvy is quoted as saying the advertising business is infested with idiots who try to impress by...