Toll Group ship launch
Toll Group invested $311m to boost Bass Strait trade marking the largest ever investment by a logistics business on this route.
To celebrate Toll’s investment, it engaged Wrights to stage two ship naming ceremonies (one in Burnie and one in Port Melbourne).
In less than six weeks, Wrights leveraged all of its key assets to create and execute two major events with the Prime Minister Scott Morrison attending one event and the then opposition leader, Bill Shorten attending the second.
Wrights’ integrated approach to PR put Toll in the strongest position to deliver two seamless celebrations, build relationships with key stakeholders and generate close to 100 media hits in two days.