Royal Melbourne Show
For more than a decade, Wrights partnered with the Royal Agricultural Society of Victoria to deliver the media relations campaign for Victoria's largest annual community event, the Royal Melbourne Show.
Each year Wrights generated anticipation and excitement for the Royal Melbourne Show, beginning in 2006 with the unveiling of the $108 million redevelopment of Melbourne Showgrounds and a new-look event.
Whilst the Royal Melbourne Show's diverse offering of agriculture, award-winning food and beverage and entertainment evolved, the challenge for Wrights year-on-year was to continue its growth and excite and entice audiences to attend the event.
Every year, throughout its ten-year evolution, Wrights positioned the Royal Melbourne Show as a must-attend event, reaching millions of people through earning extensive traditional media and social coverage; this coverage helped to attract more than half a million visitors to Melbourne Showgrounds annually.