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Polished Man

Renowned charity YGAP, Polished Man approached Wrights to implement the public relations program for the 2016 campaign to help raise awareness and funds for the one in five children globally affected by physical and/or sexual violence; the campaign centred around encouraging people to paint one finger nail to show their support for the charity.

Wrights’ strategy was designed to target major news outlets, amplify existing partnerships, identify and engage with ambassadors and work swiftly to create ‘new news’ through creative responsiveness as the campaign unfolded.

Wrights identified and secured well-known ambassadors who aligned with the core essence of the campaign, including Hollywood movie stars Chris and Liam Hemsworth.

The star power of these supporters stirred the interest of the media and generated talkability.