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Kraft Heinz

Wrights was engaged by Kraft Heinz to develop a fun and engaging PR campaign to launch its new Heinz Pasta Sauce range to Australia.  

Characterised as thick, rich and designed to cling to pasta, Wrights’ strategic and integrated PR strategy formula created a campaign that stood out in an existing crowded market and steered away from the pseudo-Italian themes of other brands.

Wrights created ‘The Good Kind of Clingy’, a PR campaign designed to be quick-witted, generate talkability and bring humour to an everyday dish enjoyed by all.