National Trust of Australia (Victoria)
The National Trust of Australia (Victoria) is an independent, not-for-profit organisation that actively works towards conserving and protecting heritage for future generations to enjoy.
The National Trust is a major operator of house museums and historic properties in Melbourne that are open to the public, including the Old Melbourne Gaol, Rippon Lea, Como House and Gardens, the Polly Woodside tall ship, and several other heritage places throughout regional Victoria.
Wrights generates widespread publicity designed to spark consumer interest and drive attendance to these properties during key periods throughout the year, showcasing special events and exhibitions and highlighting important milestones such as the 150th year of Rippon Lea in 2018 across all communications.
Wrights supports the National Trust’s advocacy efforts through a strategic media and issues management program, which includes managing reactive media enquiries as well as identifying opportunities for the Trust to be thought leaders in heritage issues. It has been at the forefront of gaining heritage listing for Melbourne’s Federation Square.