Wrights worked with Make-A-Wish Australia and Cricket Australia to help bring to life seven-year-old Archie Schiller’s wish to become captain of the Australian Cricket Team.
As part of his wish, Archie, who battles with congenital heart disease, trained with the Australian team in December 2018 before joining his co-captain, Tim Paine and India’s cricket team captain, Virat Kohli for the biggest day on the Australian cricket calendar, the first day of the Boxing Day Test.
Wrights led the media relations element of the campaign to capture and share Archie’s journey, generating more than 350 media articles in Australia.
Highlights included three metropolitan newspaper front pages, national news across all major TV networks and two breakfast TV appearances. Archie’s wish activity generated significant increases in donations to Make-A-Wish, web traffic, brand awareness and engagement.
Archie’s wish is a continuation of the immensely rewarding partnership between Wrights and Make-A-Wish Australia.