Curiosity drives the Australian Heritage Festival

Curiosity drives the Australian Heritage Festival

  The annual Australian Heritage Festival has kicked off once again!   The National Trust of Australia (Victoria) is bringing communities together to celebrate and explore Victoria’s history as part of the Australian Heritage Festival.   This year’s theme...
Authenticity: The Key to Influencer Marketing in 2022

Authenticity: The Key to Influencer Marketing in 2022

The sheer volume of digital content that is readily available to us at any one time, has reached the point where we, the consumer, have become desensitised to the very content that would have held our attention just a few years ago. Our progressive desensitisation to...
Move over photo, Instagram wants more video

Move over photo, Instagram wants more video

“We are no longer a photo-sharing application,” said Adam Mosseri, Head of Instagram. He made this bold statement at the beginning of July 2021 in a video posted to his Instagram story and Twitter. In his video statement, Mosseri went on to explain that Instagram...
New job, new lockdown!

New job, new lockdown!

Starting my first full-time job didn’t exactly go to plan. For starters, I thought I’d get to spend at least a week in the office. Like many others about to start their first job, I had certain expectations in my head, like getting to know my co-workers in person and...